an online conversation
about design management


Financial

Financial management of studio is critical to its success. While you may not do all the number crunching you still need to know how to talk to your accountant.


Financial (mis)management

In early 2014 the Creative Industries Innovation Centre released a forensic analysis of the Australian graphic design industry.

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Which clients drive profits

A studio can rank their clients by profitability and then concentrate the right amount of attention to those that are more profitable. And reduce effort on the less profitable clients.  Read more...

Managing price sensitive clients

In a lot of my workshops and mentoring sessions, I constantly hear that clients are getting more price sensitive. The conversation usually turns to discussing how to answer this problem. The first stage is to understand how clients make decisions about choosing a designer.  Read more...


How to charge for pitches

At a recent workshop presentation I was asked how we cover the costs of pitches and proposals. The general discussion showed that there are many approaches. Read more...


Financial forecasting – increasing profits

I know of many design studio owners who hate to do financial projections beyond one year. They say that no one can predict the future. I point out that they are predictions, not hard and fast commitments.   Read more...

forecasting profits in a design studio

Working for free

There are at least three studios in Melbourne that are happy to work for free. Here’s how I know.

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Job costing vs pricing

In the dmzine surveys, one of the most often quoted issues is job costing. In this article we look at a way to think about job costing and job pricing.   Read more...

 


We’ve just been asked to work for free!

This is an article from the Truly Deeply blog. It is reproduced in it’s entirety to support their cause because we’ve been in the same position.   Read more...