an online conversation
about design management


Selling design value

Design business model canvas

This five hour face-to-face workshop shows studio owners and managers how to develop a design business model canvas.

The workshop is followed by mentoring sessions that help you achieve your goals.

This thinking is innovative and creative. We especially value Greg’s understanding of the design industry in Australia.
Maryann Howley - Tangelo

 

 

The Designing demand five hour face-to-face workshop shows studio owners and managers how to build a strategy from their strengths

The workshop is followed by mentoring sessions that help you achieve your goals.

Greg’s workshop offered insights into my business that led to greater strategic focus and a better understanding of client needs.

Andy Homan - Process Creative

Identify your strengths and weaknesses

 

This five hour face-to-face workshop shows studio owners and managers how to develop a design value proposition to sell design value.

The workshop is followed by mentoring sessions that help you achieve your goals.

Greg has a terrific understanding of running a design business and has developed a process which allows an agency to target and evolve it’s business to better meet client needs.

Mark McNamara - Echo design

Campaigns with legs

When Carol and I started in business, our aim was to use design to develop campaigns for clients – in fact our studio was initially called Marketing Partners because we believed (and still do) that marketing is most effective when it's combined with great design.

We knew it worked – previously, we'd worked together in a marketing agency where the owner would always turn a request for a single job into a campaign he’d describe as 'having legs'.

'The legs' were all the added activities and promotions he’s suggest to the client, that would take the job from a short term project to a year long campaign.

In those days the delivery vehicles were limited to print with the occasional video support. We did a lot of work turning travel brochures into year-long campaigns by partnering the print with video.

The medium choices today are much broader but the principle is the same.

I’ve been discussing this concept with some of the studios that I mentor. For most of them it involves thinking beyond the brief they have been given to look at the broader potential.

It usually starts by looking a product's market and dissecting the demographics. From there the exercise is to identify how the different markets can be approached through different mediums. For example some of the research I’ve found shows the most effective mix to sell an insurance product to retirees is press advertising supported by web and direct mail.

Using this type of research, designers can pitch clients on lengthy multi-faceted campaigns that go way beyond just designing a press ad.

I know that it works because I have done it and I have collected all the research and case studies that can prove it to clients. If you want to develop the skill to sell campaigns for print and digital take a look at Selling more design for print and digital campaigns. It’s aimed at demonstrating how mixing mediums can deliver results.

Greg Branson

Greg’s passion is the research and development of methods that improve design management and the role of design in business.

Greg has developed a series of business tools to help designers manage their business better along with a series of workshops that show designers how to use these tools.