an online conversation
about design management


Selling design value

Design business model canvas

This five hour face-to-face workshop shows studio owners and managers how to develop a design business model canvas.

The workshop is followed by mentoring sessions that help you achieve your goals.

This thinking is innovative and creative. We especially value Greg’s understanding of the design industry in Australia.
Maryann Howley - Tangelo

 

 

The Designing demand five hour face-to-face workshop shows studio owners and managers how to build a strategy from their strengths

The workshop is followed by mentoring sessions that help you achieve your goals.

Greg’s workshop offered insights into my business that led to greater strategic focus and a better understanding of client needs.

Andy Homan - Process Creative

Identify your strengths and weaknesses

 

This five hour face-to-face workshop shows studio owners and managers how to develop a design value proposition to sell design value.

The workshop is followed by mentoring sessions that help you achieve your goals.

Greg has a terrific understanding of running a design business and has developed a process which allows an agency to target and evolve it’s business to better meet client needs.

Mark McNamara - Echo design

When do you register for GST?

A recent discussion with one of the students we mentored turned to what they were going to do next year and that lead to whether they should register for GST?

The Australian Tax Office say you have to register if you expect your turnover to reach $75,000. If less than that, registering is optional.

Not registering for GST could be an incentive for future clients to work with you but it could also be a disincentive.

Incentive because effectively you should be 10% cheaper than others and that could be attractive to price-based client.

Disincentive because not registering is an impediment to building the 'perception' of your new business as being sustainable.

Straight away you're telling clients that you turnover less than $75,000 per year – and some clients may not see this threshold as a stable business.

I'm not saying that bigger is better - far from it - been there done that, got the Tshirt.

What I'm saying is that most clients want to deal with successful businesses that are going to be around for that reprint, so part of building your own 'brand' is to build a perception of success. That's even more important when you first leave uni because you don't always have the runs on the board and the credibility that comes with longevity – all you have is perception.

(And don't get me started on freelancers still using a hotmail account.)

Not registering for GST also means that you can't claim any expenses for running your studio and that shouldn't be under-estimated. From hardware, to software, to stationery, that 10% can really add up. Yes, it is more paperwork but it's not onerous and it forces you to be organised – that can't be a bad thing.

Plus, there are many helpful software programs available to help you start.

I'm just saying that it's worth considering.

CM

starting a design studio